Guatemala, a small country located in the heart of the Mayan world, is characterized by an exceptional cultural diversity and a lot of celebrations and festivals. The last census distinguishes four major ethnic communities: Mestizo 60%, Maya 39.7%, Xinca 0.2%, Garifuna 0.1%.

The cultural diversty is perfectly reflected in the customs and traditions of the country. We see it especially in the markets – colorful and omnipresent – and through the religious festivals.

Guatemalan Festivities

A mix of Mayan and Catholic traditions

The Catholic festivities are steeped in Mayan culture and pre-Hispanic religions. Villagers dress in their colorful traditional costumes and unite to celebrate the town’s patron saint through rituals, dances, and processions.

November 1st, “Día de Todos los Santos” (Feast of All Saints or All Saints’ Day) is the most significant event of the year. Hundreds of families visit to cemeteries to lay carnations, gladioli and colorful callas on the graves of loved ones. The famous Fiambre is prepared in the kitchens: a cold dish that brings together meats, sausages, vegetables, cheeses and spices.

The giant Kites of Sumpango

Certain villages such as Sumpango or Santiago Sacatepéquez organize a festival of giant kites for the occassion. Dozens of colorful kites up to 15 meters wide can be seen flying in cemetaries. They represent a communication link between the souls of loved ones who have passed and their families on earth, and convey messages of peace.

In the Huehuetenango department, the village of Todos Santos Cuchumatán celebrates “el día de Todos los Santos” in a completely different way: the Carrera de las Ánimas, or “Race of the Souls”, brings together the villagers for a horse race. In this tradition, riders ride drunk on horseback wearing the ceremonial costume of Todos Santos Cuchumatanes. To increase the risk of the race, riders do not receive their horses until dawn that morning.

 

Tours to discover the traditions, culture and markets of Guatemala

Celebrations and festivals in Guatemala by date

There are a significant number of patronal festivals. They are a wonderful opportunity to experience the Guatemalan culture from the inside and to meet its population.

Here is a selection of traditional festivals held throughout the year, in various regions of the country.

📅Month 📍Town, Department
January Santa María Jesús, Sacatepéquez
Esquipulas, Chiquimula
Rabinal, Baja Verapaz
February San Juan Ostuncalco, Quetzaltenango
Jacaltenango, Huehuetenango
Santa Eulalia, Huehuetenango
March Coatepeque, Quetzaltenango
Samayac, Suchitepéquez
April La Unión, Zacapa
San Marcos La Laguna, Sololá
May Patzún, Chimaltenango
Santa Cruz Barillas, Huehuetenango
Dolores, Petén
June San Juan Chamelco, Alta Verapaz
San Pedro, Sacatepéquez
July Patzicia, Chimaltenango
Momostenango, Totonicapán
Santiago Atitlán, Sololá
August Nebaj, Quiché
Sololá villages
Guatemala City
September Totonicapán villages
October San Francisco el Alto, Totonicapán
November Todos Santos, Cuchumatán
Santiago, Sacatepéquez
Sumpango, Sacatepéquez
Zunil, Quetzaltenango
San Andrés Itzapa, Chimaltenango
December Chichicastenango, Quiché
Livingston, Izabal

 

The Markets in Guatemala

Color, traditions and flavors

Vibrant mixes of color, traditions and flavors… you’ll be delighted by the beauty of the markets during your trip to Guatemala. Markets punctuate daily life. Women bring the products that will be sold to the village: fruits and vegetables, eggs and cheeses, fabric and crafts. They wear their traditional costume, the patterns of which change depending on the city, region or social status.

Chichicastenango Market

One of the most visited markets in the country is the Chichicastenango market in the department of Quiché. The city of 60,000 inhabitants nestled at an altitude of 2,100 meters above sea level hosts the market two days a week, Thursday and Sunday. Early in the morning, the shamans are observed burning Copal resin on the steps of Santo Tomás Church. The smell of incense invades the mazes of the market. Flower sellers display their wares in the church square.

Other traditional guatemalan markets

We also particularly appreciate the market in the village of San Francisco el Alto near Quetzaltenango or  the one at Todos Santos Cuchumatán in the highlands of Huehuetenango.

Whichever region you visit, whatever the time of year, you can always enjoy the markets during your trip to Guatemala. Some are permanent, others are only held on specific days. It can therefore be interesting to adapt your itinerary according to market days, or according to the calendar of traditional festivals.





Local Markets in Guatemala


Market Location Days Description
Chichicastenango Market Central Zone, Chichicastenango Thursday and Sunday Known for its vibrant colors and variety of handicrafts, textiles, and traditional goods.
San Francisco El Alto Market San Francisco El Alto, Totonicapán Friday The largest market in Guatemala, famous for its textiles and wholesale products.
Monumento al Caminero Market Km 29.5, San Lucas Sacatepéquez Monday to Sunday: 7:00 – 19:00 Famous for its typical Guatemalan food, crafts, and traditional sweets.
Artisan Market 4a. Calle Poniente, Antigua Guatemala 8:00 – 17:00 Known for its handcrafted products, including leather, jade, and Mayan textiles.
Momostenango Market Near Central Park, Momostenango Saturday Famous for its traditional wool ponchos and local souvenirs.
Almolonga Market Near Central Church, Almolonga, Quetzaltenango From 4:30 AM Known for its large fruits and vegetables and picturesque landscape.
Central Market, Guatemala City 8a. Avenida, Zone 1, Guatemala City Mon-Sat: 8:00 – 18:00
Sun: 8:30 – 14:00
Known for its sectorized product areas, including crafts and textiles.
Colón Market 10a. Avenida, Zone 1, Guatemala City Monday to Sunday: 6:00 – 17:00 Themed market famous for its colorful piñatas.
Flower Market Avenida El Cementerio, Zone 3, Guatemala City Monday to Sunday: 6:00 – 20:00 Known for its exotic and colorful flowers and pre-made arrangements.
Panajachel Market Central Park, Sololá Friday and Sunday from 6:30 AM Market with colorful crafts, open daily.
Zunil Market Zunil, Quetzaltenango Thursday Known for its wholesale sales, colorful site, and cultural events.
El Carmen Market 3a calle Oriente, 3a. avenida Norte, Antigua Guatemala Daily Popular for Guatemalan products with a beautiful colonial ruin backdrop.
Santiago Market Santiago Sacatepéquez Tuesday and Friday Known for its colorful textiles and traditional Guatemalan attire.